When you interact with My Swim Stuff (the “Company”) through this website (the “Site”), we may collect personally identifiable data ("Personal Data") and other information from you, as further described below:
We collect Personal Data from you when you voluntarily provide such information to us, such as when you order products, contact us with inquiries or respond to one of our surveys.
When you interact with the Company through the Site, we receive and store certain personally non-identifiable information. We track this information either directly or through a third-party tracking service. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. The Company may store such information itself or such information may be included in databases owned and maintained by the Company affiliates, agents or service providers. The Site may use such information and pool it with other information from the Site to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors’ Internet service providers, and how our users use and interact throughout the Site. Also, in an ongoing effort to better understand and serve the users of our products, the Company often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis. The Company may share this non-identifiable and aggregate data with its affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. The Company may also disclose aggregated user statistics in order to describe our products to current and prospective business partners, and to other third parties for other lawful purposes.
We may also use a third party advertising partner that employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that help us better manage content on our Site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track your online movements. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We tie the information gathered by clear gifs to your Personal Data. We use clear gifs in our emails to let us know which emails have been opened by recipients, this allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
The Company and its Related Companies may use this information to communicate with you regarding the products or to tell you about other products we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to "opt-out" of receiving future marketing communications. Note however that as user of the Site, you cannot opt-out of some administrative communications that are reasonably necessary, such as billing or delivery notifications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.
The Company’s core business is selling the products on the Site. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Your Choices: You can use the Site without providing any Personal Data. However, if you choose not to provide any Personal Data, you may not be able to make online purchases.
Security: The Company takes reasonable steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send to us in this way.
Your California Privacy Rights: Applicable California privacy legislation permits visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request to access such information, please contact us as follows: My Swim Stuff, PO Box 381557, Germantown, TN 38183. Within thirty (30) days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.